Case Study: FOX builds buzz for LEGO Masters with Rapport's 3D OOH shelter activation

FOX launches a 4-week LEGO Masters OOH activation with Rapport

The customer FOX tasked Rapport, an OOH media agency, to create a best-in-market outdoor installation to promote the premiere of its new show, LEGO Masters.

Rapport's solution was to build a first-to-market bus shelter installation featuring a large 3D unicorn sculpture named Bessie, built entirely from LEGOs by an award-winning artist. The activation in West Hollywood generated significant buzz through in-person photo opportunities and social media engagement, successfully showcasing the show during its 4-week promotional flight.

FOX