Case Study: UiPath boosts candidate inquiries with RAPP's Unicorn Seeks Unicorn recruitment campaign

UiPath boosts candidate inquiries 71% with RAPP

The customer, UiPath, a multi-billion dollar software company, faced a significant challenge in recruiting over 2,000 millennial job seekers, an audience known for frequently ghosting job interviews. To address this, the vendor RAPP developed a videography and customer experience campaign to attract this specific demographic and position UiPath as a desirable employer.

RAPP created a campaign titled "Unicorn Seeks Unicorn," fronted by a character named Ulysses the Unimpressed Unicorn. This approach mirrored how millennials engage with the job market and helped UiPath stand out. The solution by RAPP was highly successful, resulting in a 71% increase in candidate inquiries on the recruitment website and winning a Global Ace Award for best short-form video content.

UiPath