Case Study: Toyota boosts RAV4 engagement with RAPP’s Coloring Book experience

Toyota drives 51,851 users with RAPP's RAV4 Coloring Book

The customer Toyota, an automotive company, faced the challenge of repositioning their RAV4 SUV as a more adventurous vehicle for their existing customer base. Their goal was to show these customers that the RAV4 was a vehicle that could grow with them as they developed new interests. The vendor RAPP was tasked with creating a campaign to drive this shift in perception.

RAPP developed an immersive experience by leveraging the adult coloring book phenomenon. They partnered with the Pigment app to create a series of branded, themed illustrations showcasing the RAV4's capabilities. This solution successfully engaged the target audience, who spent an average of 37.2 minutes coloring. The campaign resulted in over 1.93 million minutes of interaction with the branded content, far exceeding all expectations for user engagement.

Toyota