Case Study: Toyota revs up GR Supra fan excitement with RAPP

Toyota drives 500,000+ entries with RAPP

The customer Toyota faced the challenge of sustaining high levels of anticipation and awareness for the GR Supra following its 2020 relaunch, after the initial buzz from its return had been generated. The vendor RAPP was tasked with keeping excitement at a peak for the new model year.

RAPP implemented a multi-channel solution featuring an immersive web experience with a sweepstakes for a new vehicle, turbocharged social media with celebrity driver content and live events, and a unique dual-email campaign. This strategy fueled a brilliant response, racking up over 500,000 competition entries and 30,000 unique website users, while the Instagram Live events drew 12,000 submitted questions.

Toyota