Case Study: Mercedes-Benz achieves broader EQS brand awareness with RAPP's sustainable campaign

Mercedes-Benz engages Singaporeans with RAPP’s EQS Collectible Kit and 12 local artists

The customer Mercedes-Benz faced a challenge in Singapore, where the high cost of its EQS electric vehicle and low public awareness of the brand's environmental commitment hindered connection with average consumers. The vendor RAPP was tasked with making the EQS symbol of a sustainable future more accessible and raising brand awareness.

RAPP's solution was a partnership with local toymaker MINISHI Studios to create a sustainable, customizable EQS Collectible Kit. They produced a film telling the toymaker's story, driving viewers to an online hub for information and purchases. This initiative allowed the public to engage creatively with the brand, and all proceeds were donated to a zero-waste charity. The campaign successfully raised new awareness for Mercedes-Benz's sustainability initiatives and connected with new audiences in an accessible way.

Mercedes-Benz