Case Study: Mastercard achieves wider audience engagement with RAPP

MasterCard grows Priceless.com visits 200% with RAPP

The customer MasterCard faced a challenge in Argentina, where its Priceless platform had lost its connection with local audiences. The experiences offered were not aligned with Argentine consumers, a problem exacerbated by changed consumption habits during the pandemic. The vendor RAPP Argentina was tasked with helping to offer cardholders unique local experiences adapted for the digital age.

RAPP addressed this by tapping into consumer insights that showed a preference for experiences over possessions. They generated relevant experiences that combined learning and sharing, utilizing relevant talents and influencers to reach a wider audience. A comprehensive communication strategy was created to maintain engagement. As a result, visits to Priceless.com grew by more than 200% over two years, new registrations increased monthly, and the campaign achieved nearly 100% positive sentiment, surpassing the industry benchmark by 30 points.

MasterCard