Case Study: Laithwaites boosts awareness and sales with RAPP

Laithwaites lifts unprompted awareness from 8% to 20% with RAPP

The customer, Laithwaites, faced a challenge in shifting its brand perception away from wine snobbery to attract a younger, more urban audience. The vendor RAPP worked with them on a multi-channel campaign to update the brand's image and drive ecommerce growth.

RAPP implemented a solution centered on an "anti-wine snobbery" strategy, using humor and cultural relevance in TV, social, and CRM channels. This approach successfully grew unprompted brand awareness from 8% to 20%, made 70% of the audience more likely to consider Laithwaites, and delivered a significant ROI of £4.43 for every £1 spent.

Laithwaites