Case Study: KFC drives instant loyalty rewards with RAPP's Rewards Arcade

KFC drives instant loyalty rewards with RAPP, redeeming 1.3 million rewards in 4 months

The customer, KFC, faced a challenge with its outdated stamp-based loyalty program, which only rewarded infrequent customers after multiple visits. This failed to drive consistent in-app purchasing. To address this, KFC partnered with the vendor RAPP to develop a new digital loyalty solution.

RAPP implemented an innovative in-app experience called the KFC Rewards Arcade. This solution used gamification and a proprietary 'chicken algorithm' to provide instant rewards after every purchase, encouraging more frequent visits. The results were highly successful, with 1.3 million rewards redeemed in the first four months and an increase in customer frequency, all at a lower cost than the previous program.

KFC