Case Study: Exxon Mobil boosts station visits and fuel loyalty with RAPP

Exxon Mobil boosts station visits and premium fuel purchases with RAPP in under a year

The customer Exxon Mobil, an oil and gas company, faced declining brand equity and was trailing competitors in premium fuel sales. Their challenge was to attract more drivers and create more authentic customer interactions without increasing their upper funnel messaging budget. The vendor RAPP was engaged to address this.

RAPP developed a dedicated brand platform to deliver a single coherent communication strategy across all channels. This solution increased overall station visits and boosted engagement with the ExxonMobil Rewards+ loyalty program. As a result, the vendor helped drive purchases of premium fuel and create more positive brand interactions, boosting customer loyalty and confidence in less than a year.

Exxon Mobil