Case Study: Daimler (Mercedes-Benz) boosts leasing leads with RAPP

Daimler generates 25% of new leasing leads with RAPP

The vendor RAPP partnered with Daimler (Mercedes-Benz) to address a marketing challenge in Singapore. The customer needed to shift the perception of car ownership among young professionals and families from buying as a status symbol to viewing vehicle leasing as a smarter, more accessible way to experience luxury without significant debt.

RAPP implemented a digital campaign that directly addressed the stigma around leasing. The solution included creating buzz with a compelling offer, developing responsive landing pages to debunk myths, and executing supporting email and social media campaigns on Facebook and LinkedIn. This approach successfully positioned leasing as a smart lifestyle choice. As a measurable result, the site RAPP built generated 25% of the client's new leasing leads for the Mercedes-Benz program.

Daimler (Mercedes-Benz)