Case Study: Assist Card boosts revenue and brand awareness with RAPP

Assist Card boosts revenue 40% with RAPP

RAPP helped Assist Card, a travel insurance provider, address the challenge of declining relevance post-pandemic. Facing reduced travel frequency and economic uncertainty, Assist Card needed to raise awareness and differentiate itself to avoid being dropped by travelers.

The solution involved a data-driven storytelling campaign across multiple channels, including television, digital advertising, and social media. RAPP used popular destinations and common travel incidents to create resonant messaging. The results were significant, with a 40% increase in revenue, growth 8x greater than expected, a 72% rise in ecommerce turnover, and a 50% increase in direct sales, all despite high inflation in key markets.

Assist Card