Case Study: Renault builds stronger press relationships with Rapiergroup's premium launch event

Renault hosts premium press launch across 120 acres with Rapiergroup

Renault tasked Rapiergroup with designing a press launch for the all-new Renault Austral to build meaningful relationships with key UK automotive journalists and influencers. The challenge was to create an environment that fostered conversation and insight, moving beyond a simple vehicle reveal to facilitate genuine connection and discussion.

Rapiergroup delivered an exclusive, experience-led event at the premium Amber Lakes venue. The solution combined intimate executive access, workshops, presentations, and test drives within a secluded, high-quality setting designed for focused engagement. This approach successfully created the conditions for open dialogue and informed discussion, achieving the objective of building lasting relationships around the new model.

Renault