Case Study: Motability Operations achieves accessible, high-engagement event delivery with Rapiergroup

Motability Operations delivers 1,167 test drives across 3 UK events with Rapiergroup

Motability Operations, a provider of mobility solutions, needed to reimagine their flagship national event to be more accessible, sustainable, and digitally integrated. Their challenges included delivering three large-scale public events across different UK regions, managing complex live test-drive logistics, and ensuring accessibility was a core part of the experience rather than an afterthought. The vendor Rapiergroup led this end-to-end programme transformation.

Rapiergroup delivered a redesigned event experience focused on inclusive, pressure-free design. Their solution included visitor experience and spatial design, digital integration with a new app and test-drive management platform, and embedding accessibility and sustainability throughout. The results were highly successful, with over 13,000 visitors, more than 1,100 test drives delivered, and strong digital engagement with over 2,300 app downloads, all while achieving significant operational efficiencies and reducing environmental impact.

Motability Operations