Case Study: AliMed achieves accurate AX-to-Salesforce data integration with Rapidi

AliMed and Rapidi, Positioned for Success

AliMed, a designer and distributor of healthcare products, faced significant data quality and integration challenges after switching to Salesforce. Their previous integration with Microsoft Dynamics AX ERP was poor, resulting in rampant duplicate customer records that hindered sales efforts. They initially attempted to solve this with another integration tool, Jitterbit, but it failed to handle the complexities of their AX system. This led them to seek a new solution from the vendor Rapidi and their integration service.

Rapidi implemented its solution with a mirroring feature and a custom SQL table to map AliMed's duplicate AX records to a single, clean customer list in Salesforce. This provided a clear, accurate view of customers by specific healthcare facilities rather than corporate parent companies. As a result, AliMed gained the ability to run meaningful analytics to focus sales efforts and now exchanges accurate data seamlessly. Jimmy Mathew, Salesforce Administrator, cited Rapidi's understanding of AX's intricacies and exceptional support as key to the successful implementation, calling it one of their best software purchases.

AliMed

Jimmy Mathew

Salesforce Administrator