Case Study: MX Wholesale Boosts Product Discovery and Operational Efficiency with Rapid Search

MX Wholesale cuts zero-result searches from 20% to under 5% with Rapid Search

MX Wholesale, a leading UK online B2B wholesale platform, faced significant challenges with product discovery as its catalogue grew to over 16,500 SKUs. Customers were abandoning carts after failed searches and internal teams struggled to locate items quickly, creating friction that threatened operational efficiency and the customer experience. They turned to Rapid Search for a solution.

By implementing Rapid Search, MX Wholesale gained a robust search engine that provided exceptional speed, highly accurate results, and powerful filtering. The results were immediate, reducing zero-result searches from ~20% to under 5% and leading to noticeably fewer support queries. This solution from Rapid Search removed a major revenue roadblock, gave customers a faster path to purchase, and saved internal teams valuable time.

MX Wholesale