Case Study: Celtic Ancestry Gifts 4X conversion with Rapid Search

Celtic Ancestry Gifts boosts conversions 4x with Rapid Search

Celtic Ancestry Gifts, a family-run heritage store, was struggling with its on-site search. Shopify's built-in search bar was a major constraint, failing to handle the numerous spelling variations of Celtic surnames and causing customers to leave without finding their family name. This resulted in a low conversion rate and a high volume of customer support requests. To solve this, they implemented the Rapid Search app.

By installing Rapid Search, the vendor provided a solution that automatically handled surname variations, recovered misspellings, and offered fast, accurate results with filtering. This removal of search friction transformed the customer experience. The results were significant, with the store's conversion rate increasing from 0.5% to 2%, achieving a 4x lift in conversions and a major reduction in support workload.

Celtic Ancestry Gifts