Case Study: Premier Inn achieves over £1 million in annual savings with Rant & Rave

How Premier Inn make a million pounds worth of sayings each year

Premier Inn, one of the UK’s leading hotel chains, wanted to improve the customer journey at key points of anxiety and reduce lost bookings in a highly competitive market. Working with Rant & Rave and its proactive communication solution, Premier Inn looked to reassure guests at the right moments with timely, seamless messaging through mobile and email.

Rant & Rave integrated its solution with Premier Inn’s booking systems to send booking confirmations, reminders, maps, invoices, and optional restaurant offers. The results were significant: 1.6 million emails a month, more than 2 million map link uses monthly, a 20% reduction in no-shows, 84,000 table bookings in a year, and over a million pounds in annual savings, plus millions more saved in printing costs.

Premier Inn