Case Study: Techbuyer streamlines enterprise commerce and improves customer experience with Ranosys Adobe Commerce Cloud

Techbuyer migrates to Adobe Commerce Cloud with Ranosys, integrating 4 core systems

Techbuyer, a global retailer of new and refurbished IT equipment, faced challenges with its Magento 2 open-source platform. The system struggled with performance and could not seamlessly integrate with its complex enterprise model, which included a PIM, ERP, and other disparate systems. This hindered their ability to scale and offer a good experience to their B2B and B2C customers. To support its growth, Techbuyer partnered with Ranosys to migrate to Adobe Commerce Cloud.

Ranosys implemented Adobe Commerce Cloud and integrated it with Techbuyer's key systems, including the Akeneo PIM and NetSuite ERP. This streamlined operations and optimized the workflow across B2B and B2C channels. The solution provided a foundation for Techbuyer's future growth, enabling them to build a structured roadmap for offering personalized customer experiences. Ranosys's work empowered Techbuyer to better present its extensive product catalog and improve the overall customer journey.

Techbuyer