Case Study: Rutland Cycling achieves omnichannel digital transformation with Ranosys and Salesforce Clouds

Rutland Cycling unifies 14 stores and omnichannel experiences with Ranosys

Rutland Cycling, an award-winning independent chain of cycle shops, faced challenges with an outdated retail platform that lacked omnichannel capabilities and customer insight. This led to impersonal marketing and unsatisfactory customer experiences. They partnered with Ranosys for a digital transformation leveraging the Salesforce ecosystem.

Ranosys implemented Salesforce Commerce Cloud, Service Cloud, Sales Cloud, Marketing Cloud, and Order Management, integrated with Microsoft Business Central. This provided a unified customer view, enabled personalized marketing, and streamlined operations. The solution reduced cart abandonment and improved customer service, positioning Rutland Cycling for significant growth. Ranosys continues to support the brand in subsequent project phases.

Rutland Cycling