Case Study: Phoon Huat improves shopping experiences and search with Ranosys and Salesforce Commerce Cloud

Phoon Huat boosts shopping experiences across 22 stores with Ranosys

Phoon Huat Pte Ltd, a leading Singapore-based food supplier, faced challenges with its existing eCommerce platform. Its outdated UX/UI and lack of modern functionalities, such as behavior-based search and product recommendations, led to high cart abandonment rates. Partnering with Ranosys, Phoon Huat sought to leverage Salesforce Commerce Cloud to improve the user experience and boost sales conversions.

Ranosys implemented Salesforce Commerce Cloud and integrated Salesforce Einstein AI for Phoon Huat. This solution improved search capabilities and user experiences across devices, while the AI provided customer insights for personalized product recommendations. As a result, Ranosys helped Phoon Huat create new upselling and cross-selling opportunities, ultimately improving overall sales and conversions.

Phoon Huat Pte Ltd