Case Study: Havaianas streamlines customer data and loyalty management with Ranosys and Shopify Plus integration

Havaianas automates customer data flow with Ranosys and sells 260 million pairs yearly

Havaianas, a global leader in flip-flop sandals, faced a significant challenge with its Indonesian eCommerce operations run on Shopify Plus. Their team struggled with manual and error-prone synchronization of customer data and loyalty points between Shopify Plus and their Capillary CRM, leading to redundancy and inconsistency. This inefficient process was a major hurdle for the Kanmo Group, which operates the brand in Indonesia.

Ranosys developed a custom application to integrate the two systems, automating the entire customer data flow. This solution eliminated manual data entry, preventing duplication and saving the team significant time and cost. Furthermore, Ranosys implemented APIs to make loyalty points visible and redeemable at checkout, which streamlined the process and enhanced the customer experience. As a result, Havaianas reduced cart abandonment and boosted overall sales.

Havaianas