Case Study: MoreBeer Reverses SEO Traffic Decline with RankSense

How We Reverted a Frustrating Negative SEO Downtrend in Six Weeks

MoreBeer, an ecommerce homebrewing retailer, was losing organic traffic and saw its year-over-year performance fall to -12.8%. The company needed help identifying why search visibility was declining, but prior SEO recommendations were difficult for its team to execute and prioritize. RankSense, using its Foundational SEO Method and automated SEO platform, was brought in to diagnose and address the issues.

RankSense implemented technical SEO fixes at scale, including adding missing meta descriptions, updating titles and canonicals, and setting up 301 redirects for broken backlinks and 404 URLs. These changes helped reverse the decline within six weeks, moving traffic from -12.8% YOY to +21.9% YOY and holding. The biggest gains came from pages that gained new meta descriptions and from 301 redirects, which reclaimed link equity and drove measurable organic traffic growth.

MoreBeer

Chris Graham

President