Case Study: Cole-Parmer achieves 40% YoY traffic growth with RankSense

Cole-Parmer - Customer Case Study

Cole-Parmer, a leading manufacturer and international marketer of lab and industrial fluid handling products, needed to support aggressive growth with very limited internal SEO resources. Their challenge was managing a large, complex web presence across 230+ domains and 10 main sites while lacking prior organic search experience and only having one SEO specialist on the team.

RankSense began with an in-depth online audit of Cole-Parmer’s site, delivering a 230-page review and a 30-point guide of technical SEO fixes, which the team spent six months implementing. RankSense’s ongoing support helped drive a 40% year-over-year traffic increase and a 48% rise in indexed pages, along with more clicks and lower bounce rates.

Cole-Parmer

Mitchell Neirick

Sr. Manager of Online Marketing