Case Study: Healthy Halo reduces CPL by 50% with Rank Media Agency

Healthy Halo cuts CPL by 50% with Rank Media Agency

Healthy Halo, a health insurance agency, sought to improve its digital marketing performance during a critical open enrollment period. They partnered with Rank Media Agency to manage their SEO, PPC, social media, and email strategies to generate more efficient leads and sales.

Rank Media Agency immediately optimized landing pages with click-to-call technology and managed extensive paid media campaigns. They also developed a comprehensive lead-nurturing campaign utilizing email, digital ads, and SMS marketing. This solution led to a 50% decrease in cost-per-lead and achieved a cost-per-acquisition under $150, successfully meeting the client's goal. Over the course of the mandate, Rank Media Agency managed $3.5 million in paid media.

Healthy Halo