Case Study: Yes Honey boosts buyer engagement and sales with RangeMe

Yes Honey doubles sales in a month with RangeMe

Yes Honey, a producer of honey-sweetened beverages and drizzlers, faced a significant challenge with its original brand name, "Naked Chicks Pasture," which caused confusion for retail buyers and consumers. The name led to unwanted online search results and hindered engagement on the RangeMe platform, where the company was a Pro subscriber, preventing it from reaching a broader audience.

RangeMe provided the platform for Yes Honey's proactive rebranding and retail outreach strategy. Following the name change, the vendor saw its sales double within a month and experienced a significant increase in buyer engagement on RangeMe. This was achieved through active profile management and submissions to Immediate Opportunity campaigns, which ultimately led to numerous retail approvals and earned Yes Honey the No. 2 spot on the RangeMe Top Brands in Food and Beverage list.

Yes Honey