Case Study: Wellnergy Pets achieves retail expansion with RangeMe

Wellnergy Pets lands a $100,000 retail order with RangeMe

Wellnergy Pets, a veterinarian-run pet supplement brand launched during the pandemic, faced the challenge of expanding from direct-to-consumer sales into retail. As veterinary professionals without a business background, they needed an efficient way to get their products in front of retail buyers and build brand awareness. They turned to the vendor RangeMe, specifically using its platform to create a verified profile and submit products to retailers.

Using the RangeMe platform, Dr. Liao diligently submitted products to retail opportunities, which led to an unexpected selection for the TV show *America's Big Deal*. Although they did not win on the show, the national exposure resulted in a $100,000 purchase order from Lowe's Home Improvement, with distribution in over 100 stores. RangeMe facilitated this major retail breakthrough, and the brand also saw immediate DTC sales spikes, selling $30,000 of product in an hour after the episode aired.

Wellnergy Pets