Case Study: Viome becomes shelf-ready and expands into retail with RangeMe

Viome becomes shelf-ready with RangeMe after reaching over 99.9% unique microbiome insights

Viome, a company providing personalized at-home microbiome test kits, faced the challenge of transitioning from a direct-to-consumer e-commerce model to having a product that was ready for and understood by shoppers on physical retail shelves. The company needed a way to connect with retailers and adapt its packaging and marketing for an in-store audience, a challenge they addressed by using the RangeMe platform.

Using RangeMe, Viome was able to get discovered by a major drug store retailer, which led to a pilot program. This partnership prompted Viome to create new shelf-ready packaging with educational sleeves and in-store video players to explain their product. As a result, RangeMe enabled Viome to successfully expand into brick-and-mortar retail, leading to increased brand visibility and retailer outreach, which significantly grew their business in a scalable way.

Viome