Case Study: Rancho Meladuca Date Farm boosts retailer access and discovery with RangeMe

Rancho Meladuca Date Farm expands Walmart Open Call reach with RangeMe in 3 years

Rancho Meladuca Date Farm, a date farming company, initially feared its size would prevent it from competing for the attention of a major retailer like Walmart. The company used RangeMe's platform to submit its products to a Walmart Open Call sourcing campaign for a chance to pitch directly to the retailer's merchants.

By utilizing RangeMe's submission campaign, Rancho Meladuca was selected for a virtual meeting with Walmart. The founder prepared by aligning her company's story with the retailer's values. As a result of using RangeMe, the company gained a greater appreciation for the platform's full capabilities, such as retailer submissions and brand insights, and now routinely uses it to connect with new buyers. RangeMe facilitated this key opportunity for the supplier.

Rancho Meladuca Date Farm