Case Study: Physician’s Choice expands into new retail sales channels with RangeMe

Physician’s Choice breaks into new sales channels with RangeMe and lands first retail PO in weeks

Physician’s Choice, a supplement brand, sought to expand its retail footprint beyond its successful online presence on Amazon and its own website. Their challenge was to efficiently connect with and build relationships with new retailers, including independent stores and major chains, to grow their brand across multiple sales channels. To achieve this, they utilized the vendor RangeMe and its online platform to increase their visibility with buyers.

The solution was implemented when Physician’s Choice signed up for RangeMe, added their full product catalog, and became RangeMe Verified. This provided them with a centralized hub to connect with retailers. The result was that the brand was quickly discovered by the independent retailer Olivia Beauty, from whom they received their first purchase order through the platform. This successful connection served as a foundational step for Physician’s Choice to build many more retail partnerships.

Physician’s Choice