Case Study: PhoLicious achieves rapid retail and foodservice growth with RangeMe

Pholicious lands Walmart and Sam’s Club deals in 12 months with RangeMe

Pholicious, a startup food brand specializing in instant Vietnamese pho, faced the common challenge for new CPG companies: getting discovered by major retailers. To overcome this, they utilized RangeMe's platform, upgrading to a Premium subscription and becoming RangeMe Verified to increase their visibility and streamline the submission process to retailers.

Using RangeMe, Pholicious was able to directly submit products to retailers and participate in sourcing campaigns. This strategy led to significant results, including deals with Walmart, Sam's Club, QVC, and Sysco. The connection made through a RangeMe-facilitated ECRM session even prompted an expansion into a new foodservice product line. These achievements enabled the young brand to rapidly scale its business and secure a major retail presence within a very short timeframe.

Pholicious