Case Study: Pholicious scales retail growth with RangeMe

Pholicious grows to 1,900 Walmart locations with RangeMe

Pholicious, a startup CPG brand making authentic Vietnamese pho and ramen, faced the challenge of scaling its business and securing major retail placements. The co-founders, Joseph and Anh Trousdale, needed a strategic way to connect with buyers, understand their specific needs, and demonstrate they were a credible, retail-ready supplier. They turned to the vendor RangeMe to help them proactively target and pitch to retailers.

Using the RangeMe platform, Pholicious implemented a more strategic approach to submissions by prioritizing Immediate Opportunities and aligning with category review schedules. The solution also involved becoming RangeMe Verified to signal their operational readiness to buyers. This strategy, combined with acting on buyer feedback, led to significant results. Pholicious secured deals with major retailers including Kroger, Albertsons, Stop & Shop, and over 1,900 Walmart locations. The measurable impact of using RangeMe was tremendous growth, culminating in a 52,000-square-foot warehouse, the development of robotic automation, and a national investment from Kevin O'Leary on Shark Tank.

Pholicious