Case Study: Nicobi Foods achieves retail growth with RangeMe

Nicobi Foods triples store count with RangeMe

Nicobi Foods, a CPG brand co-founded by Obi Linton, faced the challenge of transitioning from a local foodservice business to a national retail brand. They lacked familiarity with large-scale retail operations and needed a credible way to connect with major retailers to grow their distribution. They turned to the vendor RangeMe and its platform to submit products and identify new opportunities.

By leveraging RangeMe’s platform and Immediate Opportunities feature, Nicobi Foods was able to make targeted submissions to retailers and secure buyer meetings, often facilitated by ECRM. This strategy, combined with Obi Linton’s focused preparation and relationship-building skills, drove significant growth. The results for Nicobi Foods were substantial; using RangeMe helped them grow from 500 stores to tripling that number, landing deals with major retailers like Walmart and Wakefern, and achieving the No. 2 spot on RangeMe’s Top Brands in Food & Beverage list.

Nicobi Foods