Case Study: Homeboy Industries expands into 400 Stop & Shop stores with RangeMe

Homeboy Industries launches in 400 Stop & Shop stores with RangeMe

Homeboy Industries, a philanthropic food company producing salsa and guacamole, sought greater retail exposure for its small product lines. The challenge was reaching national retailers to grow its business. The company turned to the vendor, RangeMe, specifically utilizing its platform to showcase products to retail buyers.

By creating a profile on RangeMe, Homeboy Industries gained visibility with major retailers. The solution led to a direct connection with Stop & Shop, a grocery retailer, which discovered their guacamole via the platform's search feed. Using RangeMe's Industry Insights tool, they optimized their listings. The measurable result was successfully launching their products in 400 Stop & Shop stores nationwide, marking their largest retail success at the time.

Homeboy Industries