Case Study: Glister achieves Urban Outfitters placement with RangeMe

Glister lands Urban Outfitters in 2019 Spring Beauty collection with RangeMe

Glister, a new e-commerce hair tools brand from Fashion Foundry, faced the challenge of distinguishing itself in a stagnant and homogenous market. They aimed to attract major retailers with their unique, fashion-forward designs but struggled with brand visibility and making the right connections. To address this, they utilized the RangeMe platform to increase their exposure to retail buyers.

By creating a profile and becoming Verified on RangeMe, Glister gained significant visibility. They noticed a key buyer from Urban Outfitters was actively viewing their profile, which prompted them to initiate contact. This direct outreach through RangeMe led to a partnership, and Glister's products were successfully launched on the Urban Outfitters website for their 2019 Spring Beauty collection. The vendor, RangeMe, is credited for providing the platform that facilitated this connection and has since helped blossom other new retail partnerships for the brand.

Glister