Case Study: Giant Eagle fills assortment gaps and discovers new products with RangeMe and ECRM

Giant Eagle fills inventory gaps in weeks with RangeMe

Giant Eagle, a major grocery retailer, faced a potential out-of-stock situation for a niche poison ivy salve product due to vendor supply chain issues. To find a new supplier and fill this gap in their assortment, their Category Manager, Gayle Young, utilized the ECRM Connect platform and the product discovery service RangeMe.

Through an ECRM virtual program, the buyer connected with Green Goo, a supplier found via RangeMe. The efficient meeting format and detailed product information allowed Giant Eagle to quickly evaluate and approve the new product. The solution was implemented within weeks, successfully preventing a stock outage. The vendor, RangeMe, along with ECRM, provided an essential service that made the sourcing process more efficient and effective for both the retailer and the brand.

Giant Eagle