Case Study: Fresh Thyme finds healthy, trend-right products with RangeMe

Fresh Thyme sources products across 75 stores with RangeMe

Fresh Thyme, a Midwest grocery chain focused on natural and organic foods, needed to efficiently discover new products and innovative brands that aligned with their specific quality standards and customer needs. To support their category managers in this ongoing product discovery process, they turned to the vendor RangeMe and its product discovery platform.

Using RangeMe, Fresh Thyme's category managers leveraged tools like Collections to identify new vendor opportunities and product trends. The solution provided by RangeMe streamlined their research process, allowing them to efficiently screen suppliers and find retail-ready brands, often identified by the RangeMe Verified status. This enabled Fresh Thyme to stay ahead of competition and source a wide assortment of products that met their initiatives for 2020, including plant-based, keto, and sustainable goods.

Fresh Thyme