Case Study: Coborn’s streamlines product discovery with RangeMe

Coborn’s sources new products faster with RangeMe after joining in 2018

Coborn's, a major retailer, sought to simplify and organize the process for discovering new natural, organic, and specialty products from suppliers. The challenge involved efficiently managing incoming product submissions, which were previously difficult to handle through disorganized cold calls and emails. They turned to the RangeMe product discovery platform to streamline this sourcing workflow.

RangeMe provided a centralized platform where suppliers could submit product details for review. The Coborn's buying team, led by Category Manager Rhonda Siltman, used RangeMe to filter submissions, prioritize Verified suppliers, and browse curated Collections to discover on-trend products. This solution enabled them to efficiently source and bring in new brands like Strong Roots. RangeMe helped the buyer make better product decisions aligned with trends such as keto and plant-based foods, supporting Coborn's larger plans to increase sales and understand customer habits.

Coborn’s