Case Study: Casey’s discovers 19 new products with RangeMe

Casey’s discovers 19 new brands with RangeMe

Casey's, a major convenience store chain in the Midwest, faced the challenge of an aging customer base and sought to attract younger consumers. To address this, they partnered with the vendor RangeMe and used its platform to source innovative emerging brands for a new initiative, the Casey’s Innovation Summit.

RangeMe provided the solution by hosting and streamlining the product discovery process, which began with hundreds of applications on its platform. This culminated in a curated summit where Casey's selected 19 new brands to stock, such as 1st Phorm energy drinks, with products scheduled to launch in 2025. The successful partnership with RangeMe enabled Casey's to efficiently find differentiated products aimed at broadening its appeal and driving future growth.

Casey’s