Case Study: Blanor Products catches Walmart’s attention with RangeMe

Blanor Products gets in front of Walmart in 1 year with RangeMe

Blanor Products, a family-operated business, faced the challenge of bringing their innovative product, the PottyCap portable female urinal, to major retail markets. They needed to gain visibility with large retailers and navigate the complex sourcing process. They used the RangeMe platform to connect with buyers.

RangeMe provided the solution by offering a straightforward platform for supplier visibility. Blanor Products became RangeMe Verified™ and utilized tools like limited-time submissions and downloadable sell sheets. This directly led to them being accepted into Walmart’s 2022 Open Call and securing a meeting with Walmart buyers. As a result, they are now building a relationship with the retailer with the goal of becoming the first female urinal sold on Walmart's shelves.

Blanor Products