Case Study: 8 Track Foods secures Whole Foods Market placement with RangeMe

8 Track Foods reaches 54 Whole Foods Market stores with RangeMe

8 Track Foods, a brand launched by food scientist Maggie Sadowsky, faced the significant challenge of introducing its line of premium canned beans to retail buyers just as the COVID-19 pandemic began. With its planned debut at the Natural Products Expo West canceled, the company needed an alternative way to get in front of retailers. The vendor RangeMe provided this alternative through its platform, specifically the RangeMe Premium service, which enables direct submission to retailers and includes a verification badge to increase product visibility.

Using RangeMe, 8 Track Foods was discovered online by a Whole Foods Market buyer. This connection led to direct discussions and a decision to launch in the Midwest region. As a result, 8 Track Foods secured placement in 54 Whole Foods Market stores. The vendor RangeMe effectively replaced the lost in-person trade show opportunities, directly facilitating this key retail partnership and enabling the brand's successful launch during a difficult time.

8 Track Foods