Case Study: Xerafy achieves global brand launch success with RANGE

Xerafy becomes the world’s #2 RFID company in 2 years with RANGE

Xerafy, a Shanghai-based startup providing RFID tags and technology solutions, faced the challenge of launching without a name, brand recognition, or a global market presence. The vendor, Range, implemented a comprehensive integrated brand marketing solution to help the company quickly position its product offering worldwide.

Range's solution included brand strategy, naming, product nomenclature, website design, marketing collateral, and PR. As a result of this work, Xerafy rapidly grew from a no-name startup to become the number two RFID company in the world within just two years.

Xerafy