Case Study: Trailercakes achieves a branded retail experience with RANGE

Trailercakes grows popularity from one Airstream trailer to retail expansion with RANGE

Trailercakes, a food company known for its nostalgic cupcakes sold from a converted Airstream trailer, sought to create a branded environment that captured its unique customer experience. They engaged RANGE to develop a new website and design a comprehensive retail space.

RANGE implemented a complete solution that included a hip retail store design, signage, packaging, furniture, fixtures, custom display cases, merchandise, an interactive kiosk, and POS systems. This holistic approach extended to even the smallest details like shopping bags. As a result, the Trailercakes brand was fully embodied in a physical space, helping to solidify its popular and unique identity with consumers.

Trailercakes