Case Study: Southwest Airlines elevates brand marketing campaigns with RANGE

Southwest Airlines expands brand campaigns across NFL, NBA, MLB and NCAA venues with RANGE

Southwest Airlines, a major commercial aviation company, worked with RANGE to create unique brand marketing campaigns for its various sports sponsorship partners, including the NFL, NBA, MLB, and NCAA. The challenge was to extend the Southwest brand into stadiums, ballparks, arenas, and venues across the United States in a cohesive and engaging way.

RANGE implemented a comprehensive solution that included animated TV spots, venue signage, digital billboards, print ads, collateral, interactive media, and branded environments. Through this multi-faceted campaign, RANGE successfully carried the Southwest Airlines brand into these high-profile venues, reinforcing its market presence and beloved brand identity through its strategic partnerships.

Southwest Airlines