Case Study: Ritz-Carlton Residences, Mammoth achieves premier mountain home positioning with RANGE

Ritz-Carlton Residences, Mammoth sets a new benchmark for luxury real estate marketing with RANGE

The Ritz-Carlton Residences, Mammoth, a luxury real estate development in California, required a marketing program to establish it as the premier mountain home development in the U.S. The vendor, RANGE, was challenged to position this established brand within the competitive luxury market.

RANGE implemented an extensive marketing solution that included out-of-home, print, and broadcast advertising, sales collateral, e-marketing campaigns, property signage, and an interactive website. This program successfully established a new benchmark for luxury real estate marketing, achieving the client's goal of distinction.

Ritz-Carlton Residences, Mammoth