Case Study: Rhelief achieves stronger pain-relief brand positioning with RANGE

Rhelief launches packaging and brand identity with RANGE

Rhelief, an all-natural pain reliever, needed to establish a strong brand identity and packaging to compete in the over-the-counter market. The company engaged RANGE to help it develop a position that would command a reputable presence and support future product growth.

RANGE conducted an extensive naming and brand identity process, creating a name that instantly communicated product benefits to consumers. The solution included a full brand launch with consumer packaging, point-of-sale displays, marketing materials, and an e-commerce website. This comprehensive approach from RANGE provided a nomenclature system to build valuable equity for future product line extensions.

Rhelief