Case Study: Pei Wei Asian Diner achieves rapid brand growth with RANGE

Pei Wei Asian Diner grows from 30 to over 190 locations with RANGE

Pei Wei Asian Diner, a quick casual restaurant chain, was in its infancy and needed to develop a new brand refresh to grow its appeal. They engaged RANGE to take their dining concept and build a comprehensive brand identity and integrated marketing communications program.

RANGE designed and deployed a full suite of solutions, including a venture strategy, brand identity, signage systems, an interactive website, and in-store marketing. This program helped catapult Pei Wei to become the number one quick casual restaurant chain in the U.S., growing the brand from 30 locations to over 190 locations.

Pei Wei Asian Diner