Case Study: OrangeCup builds an aspirational lifestyle brand with RANGE

OrangeCup builds an aspirational lifestyle brand with RANGE across 10+ touchpoints

OrangeCup, a restaurant, engaged RANGE to develop and position it as an aspirational lifestyle brand for health-conscious consumers seeking fresh dessert alternatives. Their challenge was to extend their distinctive retail experience and brand persona across all consumer-facing touchpoints.

RANGE designed and implemented a comprehensive integrated branding program. This solution included the creation of menu boards, uniforms, consumer packaging, a website, a recycling program, POS communications, and social media. The vendor successfully translated OrangeCup's brand identity into a cohesive experience across all areas of the brand's expression.

OrangeCup