Case Study: One Lakeside achieves a distinctive modern identity with RANGE

A RANGE Case Study

One Lakeside creates a clean, distinctive identity with RANGE

One Lakeside, a commercial real estate developer, faced the challenge of creating an integrated marketing program that reflected the modern design of its new mixed-use mid-rise project in Coeur d'Alene, Idaho. They partnered with the vendor RANGE to develop a clean and distinctive identity for the project.

RANGE created a comprehensive branding solution that was deployed across project signage, a consumer website, a marketing center, and advertising. The result was a cohesive and modern look that aligned with the development's architecture, effectively connecting the project with its target audience of residents and businesses.


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