Case Study: Oh Brownie achieves a distinctive retail brand presence with RANGE

Oh Brownie elevates artisan brownie packaging with RANGE

Oh Brownie, a boutique gourmet confectionery brand, needed a distinctive retail presence to target upscale markets with its line of artisan chocolate brownies. The start-up brand required a complete packaging and branding solution that was both sophisticated and affordable. They engaged the vendor, RANGE, to develop a new identity and packaging system.

RANGE developed a product naming convention to elevate the brand's unique flavor profiles and designed a fresh, fun, and affordable packaging solution. The vendor implemented a comprehensive retail brand communications program that included the new identity, packaging, food photography, a website, and point-of-sale marketing. The result was a distinctive and tasteful brand identity that successfully positioned Oh Brownie in the competitive gourmet food market.

Oh Brownie