Case Study: Mooyah builds a standout burger brand with RANGE

Mooyah becomes one of the most popular fast casual brands with RANGE

Mooyah, a food company, faced the challenge of launching a new burger business that lacked a unique name, a matching URL, a complete brand identity, a distinctive retail experience, and mission-reflective packaging. To build their brand from the ground up, they partnered with the vendor RANGE.

RANGE created the memorable name "Mooyah" and developed a full brand language, which was applied to packaging, signage, store design, uniforms, menus, and advertising. The solution successfully generated enthusiasm and brand loyalty, making Mooyah one of the most popular fast casual brands in the U.S.

Mooyah